Just recently I shared with you guys Targets’ collaboration with designer Lilly Pulitzer, whose line would be in Target stores coming April.  Well I can happily say, they’re at it again.  Arriving in stores in Mid-February is the Ava & Viv plus size women’s line clothing.  This is for my lovely plus-size fashionistas.

The collection is consists of mainstay basics, tops and T-shirts, plus blouses, jeans, pants, skirts, shorts, sweaters, dresses, outerwear and swimwear.  Prices are ranging from $10 to $80.  There are also some trendier statement pieces.  This line is meant to impress.  I love how fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg had fun modelling for the lookbook.

Take a look at the video below, such fun colors and bright textures.  Also, you are more than welcome to enjoy the additional videos that followed. Recommending good tips for your home is Targets’ spokesperson, Emily Henderson.

c/o Instyle